SUMMARY:

Technology professional with over twenty years of progressive experience in technical copywriting, computer programming / software development, digital marketing, product management and user experience design.

Accomplished at creative design, visual communications and full stack web development, website operations, digital platform management and collaborating effectively with clients, stakeholders and vendors.

Areas of expertise include:

Digital Marketing

Marketing Automation

Product Management

Website Design and Development

eCommerce

Email Marketing

Search Engine Marketing

Social Media Marketing

Customer Relationship Management

Web Analytics and Reporting

Project Management

User Experience Design

Core Competencies

Technology Leadership

Developing Internet Strategy

Judgement & Problem Solving

Company Acquisitions

Internet Startups

E-commerce Operations

Operations & Infrastructure

Technology Integration

Profit & Loss

Project Management

Strategic Business Thinker

Implementation & Maintenance

Marketing Skills:

Brand Identity

Brand Identity


Business Development

Business Development


Blogging / Blog Commenting

Blogging / Blog Commenting


Digital Asset Management

Digital Asset Management


Facebook Advertising

Facebook Advertising


Market Research

Market Research


Media Planning & Buying

Media Planning & Buying


Strategic Planning

Strategic Planning


Technology Implementation

Technology Implementation


Twitter

Twitter


Youtube Video Production

Youtube Video Production

Technical Proficiencies

Programming

HTML4/5, CSS1/2/3, JavaScript & jQuery, PHP & MySQL.

Design and Publishing

Graphic Design: Adobe Creative Cloud - Photoshop, Illustrator, InDesign, XD, Premier Pro, After Effects, Dimension, Dreamweaver, Animate, Audition, Acrobat; Project Management: Asana, Basecamp, Jira, Mavenlink, MS Project, Quickbase, Slack, Trello, Zoho Projects; UX Design & Prototyping: Sketch, Axure, Omnigraffle.

CMS, Blogs and Forums

Joomla; WordPress; Drupal; ExpressionEngine; Movable Type; Blogger; b2evolution; phpBB; Kunena; vBulletin; FireBoard; Simple Machines.

Email Marketing

MailChimp; Mandrill; ExactTarget; ConstantContact; Responsys.

Web Analytics

Adobe Analytics; Omniture; ClickTale; ClickTracks; Google Analytics.

Search Engine Marketing

Adobe Search Center, Adobe Media Optimizer and Adobe Target; Google AdWords; Yahoo!Search Marketing; Live Search Advertising; Ask; TextLinkAds; Federated Media; Doubleclick; b5media.

Product Management

Balsamiq Mockups; Jira; Confluence.

CRM

Act-On; OpenLeads; SalesForce.com; SugarCRM; Vtiger CRM.

Content Management

Umbraco; Ektron; Concrete

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