Technology professional with over twenty years of progressive experience in all areas of IT, technical copywriting, computer programming / software development, digital marketing, product management, analytics and user experience design.
Accomplished at creative design, visual communications and full stack web development, website operations, digital platform management and collaborating effectively with clients, stakeholders and vendors.
My career experience includes working on large-scale web projects and web-based applications with complex information architecture and transactional abilities. This has entailed a strong focus on well thought-out solutions for usability across different web and mobile platforms and other components of rich internet applications, working with RAD (rapid prototyping) environments, and taking an iterative, agile approach, to the design and deployment of features and functionality.
In recent years, I have been involved in the development of web-based e-Learning Systems (e-LMS) combined with Learning Content Management Systems (LCMS). These platforms are used for production and delivering of training/education content, and automate the management, tracking, and reporting of training/education records for teachers and administrators. With the integration of CMS-based websites and LMS/LCMS components, Customer and/or Constituent Relationship Management (CRM) systems, and Student Information Systems (SIS), these web-based platform solutions collectively comprise an Educational Data System (EDS). The EDS bridges data sources consisting of input from public-facing internet and organization-facing intranet web sites, relational and non-relational database(s), administrative documentation and all necessary operational and educational information gathering and dissemination, into a methodology for ‘Data Warehousing’ with ‘Data Mining’ of data collected to extend BI (Business Intelligence) into BPA (Business Process Automation), with Electronic Documentation Management and BPM (Business Performance Management) capabilities accessed through an Internet delivery strategy.
I own a small digital agency, advising clients on digital marketing, product management, user experience & strategies to improve customer acquisition, conversion & retention rates. I'm personally responsible for all of the design, development, & UX consulting for all of those clients' online presence, including websites, social media accounts & visual communications such as branding, identity, graphic / logo design, maintenance & updates. My responsibilities also include management of content production (copywriting), content marketing, search engine marketing, social media marketing, mobile marketing & online reputation management, advocating the use of marketing technology by integrating email marketing with CRMs.