SUMMARY:

Technology professional with over twenty years of progressive experience in all areas of IT, technical copywriting, computer programming / software development, digital marketing, product management, analytics and user experience design.

Accomplished at creative design, visual communications and full stack web development, website operations, digital platform management and collaborating effectively with clients, stakeholders and vendors.

My career experience includes working on large-scale web projects and web-based applications with complex information architecture and transactional abilities. This has entailed a strong focus on well thought-out solutions for usability across different web and mobile platforms and other components of rich internet applications, working with RAD (rapid prototyping) environments, and taking an iterative, agile approach, to the design and deployment of features and functionality.

In recent years, I have been involved in the development of web-based e-Learning Systems (e-LMS) combined with Learning Content Management Systems (LCMS). These platforms are used for production and delivering of training/education content, and automate the management, tracking, and reporting of training/education records for teachers and administrators. With the integration of CMS-based websites and LMS/LCMS components, Customer and/or Constituent Relationship Management (CRM) systems, and Student Information Systems (SIS), these web-based platform solutions collectively comprise an Educational Data System (EDS). The EDS bridges data sources consisting of input from public-facing internet and organization-facing intranet web sites, relational and non-relational database(s), administrative documentation and all necessary operational and educational information gathering and dissemination, into a methodology for ‘Data Warehousing’ with ‘Data Mining’ of data collected to extend BI (Business Intelligence) into BPA (Business Process Automation), with Electronic Documentation Management and BPM (Business Performance Management) capabilities accessed through an Internet delivery strategy.

I own a small digital agency, advising clients on digital marketing, product management, user experience & strategies to improve customer acquisition, conversion & retention rates. I'm personally responsible for all of the design, development, & UX consulting for all of those clients' online presence, including websites, social media accounts & visual communications such as branding, identity, graphic / logo design, maintenance & updates. My responsibilities also include management of content production (copywriting), content marketing, search engine marketing, social media marketing, mobile marketing & online reputation management, advocating the use of marketing technology by integrating email marketing with CRMs.

Areas of expertise include:

Digital Marketing

Marketing Automation

Product Management

Website Design and Development

eCommerce

Email Marketing

Search Engine Marketing

Social Media Marketing

Customer Relationship Management

Web Analytics and Reporting

Project Management

User Experience Design

Core Competencies

Technology Leadership

Developing Internet Strategy

Judgement & Problem Solving

Company Acquisitions

Internet Startups

E-commerce Operations

Operations & Infrastructure

Technology Integration

Profit & Loss

Project Management

Strategic Business Thinker

Implementation & Maintenance

Marketing Skills:

Brand Identity

Brand Identity


Business Development

Business Development


Blogging / Blog Commenting

Blogging / Blog Commenting


Digital Asset Management

Digital Asset Management


Facebook Advertising

Facebook Advertising


Market Research

Market Research


Media Planning & Buying

Media Planning & Buying


Strategic Planning

Strategic Planning


Technology Implementation

Technology Implementation


Twitter

Twitter


Youtube Video Production

Youtube Video Production

Technical Proficiencies

Programming

HTML4/5, CSS1/2/3, JavaScript & jQuery, PHP & MySQL.

Design and Publishing

Graphic Design: Adobe Creative Cloud - Photoshop, Illustrator, InDesign, XD, Premier Pro, After Effects, Dimension, Dreamweaver, Animate, Audition, Acrobat; Project Management: Asana, Basecamp, Jira, Mavenlink, MS Project, Quickbase, Slack, Trello, Zoho Projects; UX Design & Prototyping: Sketch, Axure, Omnigraffle.

CMS, Blogs and Forums

Joomla; WordPress; Drupal; ExpressionEngine; Movable Type; Blogger; b2evolution; phpBB; Kunena; vBulletin; FireBoard; Simple Machines.

Email Marketing

MailChimp; Mandrill; ExactTarget; ConstantContact; Responsys.

Web Analytics

Adobe Analytics; Omniture; ClickTale; ClickTracks; Google Analytics.

Search Engine Marketing

Adobe Search Center, Adobe Media Optimizer and Adobe Target; Google AdWords; Yahoo!Search Marketing; Live Search Advertising; Ask; TextLinkAds; Federated Media; Doubleclick; b5media.

Product Management

Balsamiq Mockups; Jira; Confluence.

CRM

Act-On; OpenLeads; SalesForce.com; SugarCRM; Vtiger CRM.

Content Management

Umbraco; Ektron; Concrete

Business Proficiencies

Business Analyst Experience has included the following:

Eliciting

requirements using interviews, document analysis, requirements workshops, surveys, site visits, business process descriptions, use cases, scenarios, business analysis, task and workflow analysis.

Critical

evaluations of information gathered from multiple sources, reconciliation of conflicts, decomposition of high-level information into details, abstraction up from low-level information to general understanding, and distinguishing user requests from underlying true needs.

Proactive

communication and collaboration with external and internal customers to analyze information needs and functional requirements, in order to deliver Functional requirements (Business Requirements Documentation), Use cases, GUI, Screen and Interface Designs as needed.

Utilization

of my experience in using enterprise-wide requirements definition and management systems and methodologies required.

Successfully

engaging in multiple initiatives simultaneously.

Working

independently with users to define concepts and also under direction of project managers.

Driving

and challenging business units on their assumptions of how they will successfully execute their plans.

Strong

analytical and product management skills, including a thorough understanding of how to interpret customer business needs and translate them into application and operational requirements.

Excellent

verbal and written communication skills and the ability to interact professionally with a diverse group, executives, managers, and subject matter experts.

Serving

as the conduit between the customer community (internal and external customers) and the software development team through which requirements flow.

Developing

requirements specifications according to standard templates, using natural language.

Collaborating

with developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance needs.

UX Architecture Skills

A/B User Testing and Analysis

Agile and Lean Methodology in UX/Design

Card Sorting

Competitive Evaluation

Concept Modeling

Contextual Inquiry

Diagramming

Flow Charts and Task Flows

Heuristic Evaluation

Hi and Low Fidelity Wireframes

Information Architecture (IA)

Interaction Design

Interactive Prototyping

Mobile UX with Responsive Design

Mockups

Persona Creation

UX Specifications

Sitemaps

Strategy Development

Stakeholder Interviewing

Storyboards

Taxonomies

UI Design

Usability Protocols

User-Centered Design (UDC) Approach

Visual Design and Design Patterns

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