• Technology Professional...

    with over fifteen years of progressive experience in all areas of IT, technical copywriting, computer programming / software development, interaction design & user experience design, digital marketing, project management, analytics.

  • Accomplished at...

    creative design, visual communications and full stack web development, website operations, digital platform management and collaborating effectively with clients, stakeholders and vendors.

  • My career experience...

    includes working on large-scale web projects and web-based applications with complex information architecture and transactional abilities. This has entailed a strong focus on well thought-out solutions for usability across different web and mobile platforms and other components of rich internet applications, working with RAD (rapid prototyping) environments, and taking an iterative, agile approach, to the design and deployment of features and functionality.

  • In recent years...

    I've been involved in the development of web-based e-Learning Systems (e-LMS) combined with Learning Content Management Systems (LCMS). These platforms are used for production and delivering of training/education content, and automate the management, tracking, and reporting of training/education records for teachers and administrators.

    With the integration of CMS-based websites with LMS/LCMS components, Customer and/or Constituent Relationship Management (CRM) systems, and Student Information Systems (SIS), these web-based platform solutions collectively comprise an Educational Data System (EDS).

    The EDS bridges data sources consisting of input from public-facing internet and organization-facing intranet web sites, relational and non-relational database(s), administrative documentation and all necessary operational and educational information gathering and dissemination, into a methodology for ‘Data Warehousing’ with ‘Data Mining’ of data collected to extend BI (Business Intelligence) into BPA (Business Process Automation), with Electronic Documentation Management and BPM (Business Performance Management) capabilities accessed through an Internet delivery strategy.

  • Digital Agency Digital Agency

    I own a small digital agency, advising clients on digital marketing, product management, user experience & strategies to improve customer acquisition, conversion & retention rates. I'm personally responsible for all of the design, development, & UX consulting for all of those clients' online presence, including websites, social media accounts & visual communications such as branding, identity, graphic / logo design, maintenance & updates.

    My responsibilities also include management of content production (copywriting), content marketing, search engine marketing, social media marketing, mobile marketing & online reputation management, advocating the use of marketing technology by integrating email marketing with CRMs.

    More info

Areas of expertise include:

Digital Marketing

Marketing Automation

Product Management

Website Development


Email Marketing

Search Engine Marketing

Social Media Marketing

Customer Relationship Management

Web Analytics and Reporting

Project Management

User Experience Design

Core Competencies

Technology Leadership

Developing Internet Strategy

Judgement & Problem Solving

Operations & Infrastructure

Technology Integration

Strategic Business Planner

Marketing Skills

Brand Identity

Brand Identity

Blogging / Blog Commenting

Blogging / Blog Commenting

Digital Asset Management

Digital Asset Management

Facebook Advertising

Facebook Advertising

Market Research

Market Research

Media Planning & Buying

Media Planning & Buying

Strategic Planning

Strategic Planning

Technology Implementation

Technology Implementation

Twitter Advertising

Twitter Advertising

Youtube Video Production

Youtube Video Production

UX Designer Skills

A/B User Testing and Analysis

Agile and Lean Methodology in UX/Design

Card Sorting

Competitive Evaluation

Concept Modeling

Contextual Inquiry


Flow Charts and Task Flows

Heuristic Evaluation

Hi and Low Fidelity Wireframes

Information Architecture (IA)

Interaction Design

Interactive Prototyping

Mobile UX with Responsive Design


Persona Creation

UX Specifications


Strategy Development

Stakeholder Interviewing



UI Design

Usability Protocols

User-Centered Design (UDC) Approach

Visual Design and Design Patterns

UX Research

Technical Proficiencies

Coding and Programming

Design and Publishing

  • Adobe Creative Cloud - Photoshop, Illustrator, InDesign, Premier Pro, After Effects, Dimension, Dreamweaver, Animate, Audition, Acrobat
  • Adobe XD, Avocode, Axure, Balsamiq, Figma, Omnigraffle, Sketch, Zeplin
  • Asana, Basecamp, Confluence, Jira, Mavenlink, MS Project, Quickbase, Slack, Trello, Zoho Projects

CMS, Blogs and Forums

  • Acquia, Drupal, ExpressionEngine, Joomla, WordPress
  • Blogger, Ghost, Medium, Movable Type, Squarespace, Tumblr
  • b2evolution, FireBoard, Kunena, phpBB, Simple Machines, vBulletin

Digital Marketing

  • ConstantContact, ExactTarget, MailChimp, Mandrill, Responsys
  • Adobe Search Center, Adobe Media Optimizer & Adobe Target; Bing Webmaster Tools; Google AdWords; Google Webmaster Tools; Live Search Advertising; Ask; TextLinkAds; Federated Media; Doubleclick; b5media

Tracking and Analytics

  • Adobe Analytics, ClickTale, ClickTracks, Facebook Insights, Google Adsense & Google Analytics, Omniture

Product Management

  • Aha!, Asana, Confluence, Jira, ProductPlan, Targetprocess, Wrike

Customer Relationship Management

  • Act-On, Hubspot, OpenLeads,, SugarCRM, Vtiger CRM

Business Proficiencies

Business Analyst Experience has included the following:


requirements using interviews, document analysis, requirements workshops, surveys, site visits, business process descriptions, use cases, scenarios, business analysis, task and workflow analysis.


evaluations of information gathered from multiple sources, reconciliation of conflicts, decomposition of high-level information into details, abstraction up from low-level information to general understanding, and distinguishing user requests from underlying true needs.


communication and collaboration with external and internal customers to analyze information needs and functional requirements, in order to deliver Functional requirements (Business Requirements Documentation), Use cases, GUI, Screen and Interface Designs as needed.


of my experience in using enterprise-wide requirements definition and management systems and methodologies required.


engaging in multiple initiatives simultaneously.


independently with users to define concepts and also under direction of project managers.


and challenging business units on their assumptions of how they will successfully execute their plans.


analytical and product management skills, including a thorough understanding of how to interpret customer business needs and translate them into application and operational requirements.


verbal and written communication skills and the ability to interact professionally with a diverse group, executives, managers, and subject matter experts.


as the conduit between the customer community (internal and external customers) and the software development team through which requirements flow.


requirements specifications according to standard templates, using natural language.


with developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance needs.


To whom it may concern:

As president and director of business development for a Tucson based company providing publishing support services to authors worldwide, I have had the opportunity to work closely with PABlo Bley and through him Digital Agency for over ten years. This experience has been very positive, and I’d recommend PABlo and Digital Agency to anyone seeking help with website development and deployment, hosting, and general website support.

The main focus of our work together was with my company website, which PABlo helped us plan, develop, design, deploy, and maintain. We had a strong desire to be hands-on with the particular site, and PABlo was very accommodating of this wish, providing a flexible and highly customizable Content Management System, hands-on setup of the initial site, and all the training needed to manage and expand the site on our own once the core infrastructure was in place.

After the initial handoff, PABlo and Digital Agency continued to provide a wide range of support in hosting the site, securing the site, facilitating complicated upgrades and redesigns, and educating me and my team of related best practices. He was very fast and responsive in troubleshooting problems when they occurred and also in providing an exceptional level of service in hosting the site for ten years.

PABlo demonstrated proficiency with many tools, programming languages, databases, and hosting environments including Joomla, PHP, MySQL, and various analytics tools. He was an early adopter of Google apps and Google hosted domains, which quickly became central to our business. His help integrating these tools with our website and day-to-day operations was especially valuable. As was his guidance in selection and setup of various plug-ins extending the functionality of our website and enhancing usability and security.

In addition to be being dependable, reliable, and accessible PABlo was also a pleasure to work with thanks to his keen intelligence, energy, and ability to stay on the cutting edge of the related technologies. He earned our trust quickly and brought a high level of integrity to all our dealings.

I consider PABlo to be a true visionary in his field and he and Digital Agency have my highest recommendation.

Ross Browne, President
The Editorial Department, LLC
7650 E. Broadway # 308 Tucson, AZ 85710
(520) 546-9992
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