SUMMARY:
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Technology Professional...
with over fifteen years of progressive experience in all areas of IT, technical copywriting, computer programming / software development, interaction design & user experience design, digital marketing, project management, analytics.
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Accomplished at...
creative design, visual communications and full stack web development, website operations, digital platform management and collaborating effectively with clients, stakeholders and vendors.
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My career experience...
includes working on large-scale web projects and web-based applications with complex information architecture and transactional abilities. This has entailed a strong focus on well thought-out solutions for usability across different web and mobile platforms and other components of rich internet applications, working with RAD (rapid prototyping) environments, and taking an iterative, agile approach, to the design and deployment of features and functionality.
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In recent years...
I've been involved in the development of web-based e-Learning Systems (e-LMS) combined with Learning Content Management Systems (LCMS). These platforms are used for production and delivering of training/education content, and automate the management, tracking, and reporting of training/education records for teachers and administrators.
With the integration of CMS-based websites with LMS/LCMS components, Customer and/or Constituent Relationship Management (CRM) systems, and Student Information Systems (SIS), these web-based platform solutions collectively comprise an Educational Data System (EDS).
The EDS bridges data sources consisting of input from public-facing internet and organization-facing intranet web sites, relational and non-relational database(s), administrative documentation and all necessary operational and educational information gathering and dissemination, into a methodology for ‘Data Warehousing’ with ‘Data Mining’ of data collected to extend BI (Business Intelligence) into BPA (Business Process Automation), with Electronic Documentation Management and BPM (Business Performance Management) capabilities accessed through an Internet delivery strategy.
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The3rdParty.co Digital Agency
I own a small digital agency, advising clients on digital marketing, product management, user experience & strategies to improve customer acquisition, conversion & retention rates. I'm personally responsible for all of the design, development, & UX consulting for all of those clients' online presence, including websites, social media accounts & visual communications such as branding, identity, graphic / logo design, maintenance & updates.
My responsibilities also include management of content production (copywriting), content marketing, search engine marketing, social media marketing, mobile marketing & online reputation management, advocating the use of marketing technology by integrating email marketing with CRMs.
Areas of expertise include:
Digital Marketing
Marketing Automation
Product Management
Website Development
eCommerce
Email Marketing
Search Engine Marketing
Social Media Marketing
Customer Relationship Management
Web Analytics and Reporting
Project Management
User Experience Design
Core Competencies
Technology Leadership
Developing Internet Strategy
Judgement & Problem Solving
Operations & Infrastructure
Technology Integration
Strategic Business Planner
Marketing Skills
Brand Identity
Blogging / Blog Commenting
Digital Asset Management
Facebook Advertising
Market Research
Media Planning & Buying
Strategic Planning
Technology Implementation
Twitter Advertising
Youtube Video Production
UX Designer Skills
A/B User Testing and Analysis
Agile and Lean Methodology in UX/Design
Card Sorting
Competitive Evaluation
Concept Modeling
Contextual Inquiry
Diagramming
Flow Charts and Task Flows
Heuristic Evaluation
Hi and Low Fidelity Wireframes
Information Architecture (IA)
Interaction Design
Interactive Prototyping
Mobile UX with Responsive Design
Mockups
Persona Creation
UX Specifications
Sitemaps
Strategy Development
Stakeholder Interviewing
Storyboards
Taxonomies
UI Design
Usability Protocols
User-Centered Design (UDC) Approach
Visual Design and Design Patterns
UX Research
Technical Proficiencies
Design and Publishing
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Adobe Creative Cloud - Photoshop, Illustrator, InDesign, Premier Pro, After Effects, Dimension, Dreamweaver, Animate, Audition, Acrobat
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Adobe XD, Avocode, Axure, Balsamiq, Figma, Omnigraffle, Sketch, Zeplin
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Asana, Basecamp, Confluence, Jira, Mavenlink, MS Project, Quickbase, Slack, Trello, Zoho Projects
CMS, Blogs and Forums
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Acquia, Drupal, ExpressionEngine, Joomla, WordPress
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Blogger, Ghost, Medium, Movable Type, Squarespace, Tumblr
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b2evolution, FireBoard, Kunena, phpBB, Simple Machines, vBulletin
Digital Marketing
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ConstantContact, ExactTarget, MailChimp, Mandrill, Responsys
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Adobe Search Center, Adobe Media Optimizer & Adobe Target; Bing Webmaster Tools; Google AdWords; Google Webmaster Tools; Live Search Advertising; Ask; TextLinkAds; Federated Media; Doubleclick; b5media
Tracking and Analytics
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Adobe Analytics, ClickTale, ClickTracks, Facebook Insights, Google Adsense & Google Analytics, Omniture
Product Management
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Aha!, Asana, Confluence, Jira, ProductPlan, Targetprocess, Wrike
Customer Relationship Management
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Act-On, Hubspot, OpenLeads, SalesForce.com, SugarCRM, Vtiger CRM
Business Proficiencies
Eliciting...
Critical...
Proactive...
Utilization...
Successfully...
Working...
Driving...
Strong...
Excellent...
Serving...
Developing...
Collaborating...
Reference
To whom it may concern:
As president and director of business development for a Tucson based company providing publishing support services to authors worldwide, I have had the opportunity to work closely with PABlo Bley and through him The3rdParty.co Digital Agency for over ten years. This experience has been very positive, and I’d recommend PABlo and The3rdParty.co Digital Agency to anyone seeking help with website development and deployment, hosting, and general website support.
The main focus of our work together was with my company website, which PABlo helped us plan, develop, design, deploy, and maintain. We had a strong desire to be hands-on with the particular site, and PABlo was very accommodating of this wish, providing a flexible and highly customizable Content Management System, hands-on setup of the initial site, and all the training needed to manage and expand the site on our own once the core infrastructure was in place.
After the initial handoff, PABlo and The3rdParty.co Digital Agency continued to provide a wide range of support in hosting the site, securing the site, facilitating complicated upgrades and redesigns, and educating me and my team of related best practices. He was very fast and responsive in troubleshooting problems when they occurred and also in providing an exceptional level of service in hosting the site for ten years.
PABlo demonstrated proficiency with many tools, programming languages, databases, and hosting environments including Joomla, PHP, MySQL, and various analytics tools. He was an early adopter of Google apps and Google hosted domains, which quickly became central to our business. His help integrating these tools with our website and day-to-day operations was especially valuable. As was his guidance in selection and setup of various plug-ins extending the functionality of our website and enhancing usability and security.
In addition to be being dependable, reliable, and accessible PABlo was also a pleasure to work with thanks to his keen intelligence, energy, and ability to stay on the cutting edge of the related technologies. He earned our trust quickly and brought a high level of integrity to all our dealings.
I consider PABlo to be a true visionary in his field and he and The3rdParty.co Digital Agency have my highest recommendation.
Ross Browne, President The Editorial Department, LLC 7650 E. Broadway # 308 Tucson, AZ 85710 (520) 546-9992 This email address is being protected from spambots. You need JavaScript enabled to view it.
