Google Analytics Individual Certification
This certification focuses on developing proficiency in using Google Analytics to measure campaign metrics, monitor KPIs and improve overall marketing efforts.
As a digital marketing professional, I've found that the Google AdWords Certification and the Google Analytics Individual Qualification are paramount to success in the SEO and SEM fields.
Google Adwords CertificationAdwords is a very important aspect of any digital marketing strategy.
Bing Ads CertificationWhile Bing is not the top search engine, it has certainly seen major growth thanks to its acquisition of Yahoo and integration capabilities with Microsoft digital products. Bing’s certification assures that I know how to maximize your ROI from Bing Ads.
PCM - Digital Management CertificationThe Professional Certified Marketer (PCM) provided by the American Marketing Association takes a more formal approach in comparison to the other marketing certifications on this list. The Digital Management certification covers topics on branding, planning, pricing, public relations, social media, and more.
Facebook Blueprint Certification
This Blueprint certification package includes two different certifications: Facebook Certified Planning Professional and Certified Buying Professional.
The Planning Professional certification is all about how to plan campaigns through optimizing reach and frequency, and how to target audiences for maximum impact. The Buying Professional certification demonstrates that I know how to improve proficiency in certain areas including determining and reporting KPIs, and how to utilize Facebook Pexels.
Hootsuite Social Marketing Certification
This certification covers all the core concepts relating to social media marketing.
Hubspot Content Marketing Certification
This certification is related to my content creation expertise and covers inbound marketing techniques, email marketing, and conversion-related sales tactics.